Males should not be ignored as infant cereal purchasers

Baby Products
Baby Products
Baby Products
The newly released Analytix BI report "South Africa Brand Report: Consumers of Infant Cereal", shows that one-third of people that had personally purchased infant cereal in the past four weeks were male, i.e. more than one million males, a significant number that should be acknowledged by marketers in this product segment.
ccording to the latest AMPS 2011A data, 3.1 million South African adults (15+ years) had personally bought infant cereal in the past four weeks. As shown in the graph below, the percentage of infant cereal purchasers (Adults 15+ years) had increased from 8.2% (adults 15+ years) in 2009 to 9.1% in 2011. Nestlé and home-grown brand Purity are the top two brands in this market segment.

Interestingly, the largest segments of infant cereal users were Single Parent Families (33%) or Young Families (27%). Noteworthy, however, is the declining proportion of infant cereal purchasers in the Young Family segment between 2009 and 2011 (-5%), while the proportion of Mature Singles had grown by 2% during the same period. This might be explained by the growing strong support of grandparents, especially among lower-income households.


Infant cereal is generally the first solid food for babies fed by mothers; but against common perception not solely purchased by this group. Given the fact that the purchase of food and feeding of infants are commonly the role of the mother or female in the household, it is significant that the males comprised 34% of purchasers who had bought infant cereal in the past four weeks.

Interesting as well is the varied gender profile at a brand level. The graph below illustrates that in 2011, 39% of Purity Cereals purchasers were male compared to only 25% of Purity Mabele purchasers.

These and other results are available in Analytix BI's latest report, "South Africa Brand Report: Consumers of Infant Cereal" which is based on an annual consumer survey among a nationally representative sample of over 25,000 people - the All Media and Products Survey (AMPS) conducted by the South African Advertising Research Foundation.

The report provides a comprehensive consumer profile of the infant cereal category (minimum category sample = 1 716 consumers) as well as a detailed segmentation by brand, namely: Nestle Cerelac, Nestle Creamy Pap Maize, Nestle Nestum, Purity Cereals, Purity Creamy Maize, and Purity Mabele. It examines the demographics, lifestyle, media consumption, cellphone and Internet usage of the infant cereal category by brand, making it a vital reference report for anyone wanting to understand this market.

Some of the key questions the report seeks to answer are:
What are the important consumer and market trends that should be included in your business strategy?
Who are the purchasers of Infant Cereals? What are geo-demographic trends among purchasers? e.g. age, gender, affluence, life-stage, geographics
How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
Please note that the 75-page PowerPoint report is available for purchase for R9,000 (excluding VAT). Simply visit www.MyGrahak.com to view the brochure and order form or contact us directly on 9540949022 .


About Analytix Business Intelligence

Analytix Business Intelligence is a Proudly South African market research company that conducts integrated quantitative and qualitative research to deliver holistic consumer-centric insights, customer value propositions and marketing strategy.

Our strength in quantitative surveys and analysis is enriched by significant expertise in gaining qualitative insights from ethnographic-style, in-home research to provide a 360-degree understanding of the consumer. We ensure you have the right information-based foundation to create successful marketing and communication strategies.

In addition to a comprehensive desk research service, we have more than 50 affordable, pre-packaged consumer intelligence reports that are created by expert analysts - saving your valuable time and resources.





Buy Online Cerelac Baby Food

Buy Online Cerelac Baby Food
Cerelac Baby nutrition among the list of most marketing newborn nutrition here in India, some sort of nestle product; Cerelac Baby foods forms a formidable section of each Indian baby. I recall my spouse feeds my a few several weeks previous girl on Cerelac and today she’s almost 1 year aged and also your lady stills loves Cerelac.

Cerelac Baby meals can be obtained in selection of flavours in fact it is very abundant with nutrition, the majority of doctors highly recommend giving Cerelac Baby meal to help just about all the particular newly blessed babies. In this specific rapidly monitor planet that is not feasible to get ready healthy nutritious child meal all the time; most people are hence trapped with all the fast relocating world which in any other case for Cerelac Baby foodstuff she will be serving on merely take advantage of all the time.

My little girl adores Cerelac Baby food, the girl allows me the girl pretty sugary smile if we begin eating your ex Cerelac, plus might be she as well favors this adjust around your ex taste bud. Being all set to take in product makes Cerelac Baby meals desirable for every mother, most many of us want is usually to open up the actual load up as well as blend it having some difficulties also it can be ready to become served, this specific can be quite hassle-free especially when jane is pretty starving plus her mother is not really around.

To become really trustworthy I too such as getting Cerelac infant foodstuff , while my angel retains about everything I thrive on upon it, I like the taste with the baby foodstuff stick to while. Cerelac, nevertheless is usually a little bit on the high priced facet and not just about every Indian mom can afford to purchase the baby food, wish it turned out a lttle bit cheaper to ensure most people could possibly afford to present their child that nutrition involving Cerelac baby food.

Cerelac Baby meals on the list of almost all selling baby nutrition throughout India, a nestle product; Cerelac Baby meals types a formidable a part of just about every Indian baby. I remember my spouse eating my 5 several weeks old child with Cerelac it’s true nancy almost a year aged as well as your lover stills is in love with Cerelac.

Cerelac Baby meals is for sale in selection of tastes and it’s also quite loaded throughout nutrition, many medical professionals propose supplying Cerelac Baby foods to any or all your newly delivered babies. In this speedy monitor universe the item is not achievable to prepare balanced nutritious newborn foodstuff all of the time; many people are so caught up when using the fast paced world that or else with regard to Cerelac Baby food the girl would always be feeds about simply milk every one of the time.

My little girl loves Cerelac Baby food, your lady allows me your ex really sweet smirk once we commence serving her Cerelac, and probably the girl also would like the particular switch in the girl taste bud. Being prepared to take product creates Cerelac Baby foodstuff desirable for each mother, most many of us need would be to open the actual pack as well as mix that together with some scorching waters plus it can be prepared to be served, this is pretty effortless specifically as soon as your lover will be incredibly greedy as well as her mommy is not really around.

To be quite straightforward I way too just like using Cerelac baby food , when my angel results in about everything I relish on it, I similar to the particular flavor with the infant meals when a while. Cerelac, nevertheless is somewhat on the particular high-priced area and never every single Indian momma is able to purchase the newborn food, wish it was rather inexpensive so that anyone may possibly pay for to supply their child the eating plan of Cerelac the baby food.

Online Cerelac Baby Food

Online Cerelac Baby Food
Cerelac Baby food one of many most marketing toddler foodstuff throughout India, a new nestle product; Cerelac Baby meal sorts a new formidable portion of each Indian baby. I bear in mind my sister serving this some months outdated daughter with Cerelac and now jane is nearly 12 months good old and she stills delights in Cerelac.

Cerelac Baby meals are obtainable in assortment of flavors plus its really rich in nutrition, most doctors highly recommend giving Cerelac Baby foods to all that freshly blessed babies. In this fast track world the idea isnt likely for you to make healthful nourishing baby foods each of the time; many people are therefore involved considering the fast paced world this or else intended for Cerelac Baby meals the lady can be eating on just milk all of the time.

My daughter is in love with Cerelac Baby food, she allows me her extremely sweet look when we all start feeding the girl Cerelac, and maybe she too likes the particular switch throughout her style bud. Being wanting to take in merchandise makes Cerelac Baby foodstuff desirable for every single mother, all we require is always to open the wrap plus combination that using some hot water in fact it is all set to help be served, this really is very easy in particular when nancy incredibly hungry plus your girlfriend new mother is just not around.

To be pretty sincere I too like getting Cerelac baby food , as soon as my angel retains about anything I thrive on on it, I such as the preference from the child food every while. Cerelac, though can be marginally on the high-priced side rather than each and every Indian momma will be able to acquire the baby food, desire it turned out a bit cheaper therefore that most people could possibly manage to present their particular little one that food intake of Cerelac infant food.

Cerelac Baby foodstuff one of the most offering infant foods here in India, a nestle product; Cerelac Baby food varieties your formidable component of each Indian baby. I bear in mind my girl feeds my your five many weeks outdated little girl upon Cerelac and after this your lady is just about per annum aged plus your woman stills prefers Cerelac.

Cerelac Baby meals is available in a number of flavours which is incredibly rich in nutrition, most doctors advocate allowing Cerelac Baby food to all or any the newly created babies. In this fast monitor world that isnt possible to be able to prepare balanced nutritious infant meal all of the time; most people are and so swept up with the fast paced entire world which or else for Cerelac Baby nutrition the girl will always be serving about only take advantage of many of the time.

My daughter loves Cerelac Baby food, the girl gives me personally your girlfriend incredibly sweet laugh when ever we all commence eating the woman Cerelac, along with probably she also likes your switch inside her taste bud. Being prepared to feed on product makes Cerelac Baby food advisable for each mother, all we all will need should be to open that load up as well as selection the idea with many difficulties and it is willing to become served, this is incredibly easy especially whenever the girl is quite hungry and your girlfriend mummy just isn't around.

To be incredibly sincere I too for instance consuming Cerelac toddler meals , when my personal angel departs more than everything I relish on it, I like the taste belonging to the child meal stick to while. Cerelac, though can be a little bit on the costly side and not each Indian mom is able to acquire the little one food, wish it was rather more cost-effective so that every person could find the money for to offer their child the eating plan involving Cerelac baby food.


Baby Food Market Online

Baby Food Market
The global baby food market & pediatric nutrition market is primarily categorized on the basis of products, types, nutritional values and ingredients. The two broader segments i.e. baby food and pediatric nutrition accounted for USD 11.8 billion and USD 26.3 billion respectively in 2011.

Furthermore, pediatric nutrition segment is classified into infant formula & children nutrition segments. Infant formula is then segmented into conventional formula & specialty formula. On the other hand, baby food & pediatric nutrition market dried baby food, prepared baby food & milk formula are major segments by type. The baby food & pediatric nutrition products are segmented into bottled food, baby cereals, baby snacks, baby soups and canned & frozen baby food.

Browse:baby food market

Understanding the demographic trend is most crucial in gaining competitive advantage in the baby food & pediatric nutrition market. A number of converging demographic developments is helping the baby food & pediatric nutrition industry for its rapid growth: It happens to be the largest number of babies is born in geographies with fastest growing consumer spending, low consumption of pediatric nutrition products, and more women are entering the workforce, which is driving the demand for breastfeeding alternatives. These factors in combination with growing number of research demonstrating the absolute need of balanced nutrition for growth and development of child & its health have and will continue to drive spending on pediatric nutrition products.


In most of the cases, babies consume baby food and pediatric nutrition products from birth until age four. According to estimates by Transparency Market Research, there were about 636 million children aged 0 – 4 years in 2010 and about 553 million (approximately 90%) lived in less developed regions. Moreover, on average, more than 140 million children are born globally every year with developing countries accounting for more than 92% of the births. We expect these demographic trends to remain stable over the next 40 years.

In regional markets, Asia – Pacific nearly accounts for 2/5thof the market revenue followed by North America at 21% &Western Europe at 20%.Eastern Europe, Latin America and Middle East & Africa collectively accounted for 1/5th of the market in 2011. The less developed regions (Asia – Pacific, Latin America & MEA) will consolidate their position during next six year and will collectively account for 3/5th of the overall global baby food & pediatric nutrition market in 2017.

Strong marketing and distribution isthe key for establishing brand image and gaining competitive advantage at the country level markets. Nestlé's Cerelac is synonymous with packaged baby food in many countries such as Indonesia and India. Product variation and packaging also plays crucial role in adoption of baby food products. Flavored variants in multiple packaging sizes (family packs to single servings) do allow parents with different income levels to have flexibility and choice.

In conclusion, there is excellent prospect for investment into baby food & pediatric nutrition market worldwide especially into developing regions such as Asia, MEA and Latin America with large ever growing baby population and increasing income levels. China, Russia, Brazil India, Indonesia &Saudi Arabia are the most promising markets for as these countries have highest baby population and fastest growing middle class population.

Buy Online Baby Food Products

Best baby Food Brands Nestle Cerelac baby food

Baby Food is one of the big concerns among the mothers. Baby Food chart is very important for new born and toddlers. Healthy food for kids will protect from many diseases. Mothers always worry about baby food quality and where to buy the best baby food. Today there are numbers of brands selling baby foods. Nestle, Cerelac and Gerber are some of popular brands. As long as your baby is gaining weight steadily, he might be getting enough nutrition's food to eat. The regular weight gain checkups will help you to find the intake of baby food. Mother should monitor the variation in weight gain of babies to avoid any further problems. Baby Feeding is one of the big works for a mother. For Bootle fed babies regular period of time need to check and we can know the amount of food consumed. Whereas breast feed babies will be feeded on demand. Breast milk is nature's perfect baby food; it is good for both baby and mother.

Breast milk will digest very soon and baby feels angry very often. Best baby Food Brands Nestle Cerelac baby food is a highly nutritious, easily digested instant cereal and popular throughout India. Once the baby is 6 months old nutrition's is very important. Nestle is one of the most believed baby food manufacturer in India. Nutrients like iron and calcium are now more important than ever for Baby to stand and grab the toy in one hand. Nestle provides Infant Formula for older babies 6 + months, added iron & calcium to complement the diet for your growing baby. After 6 months its very difficult for mother to feed nutritional foods. Nestle Cerelac provides Nutrition food and help baby to get resistance soon. Most of cerelac baby food is spoon feeding. Nestle has launched more baby food in different brand names. Some of them areCerelac, Nestum (infant foods), Lactogen, Nestogen and Nan (infant milk).

Gerber baby food products have long history in serving nutritious foods to infants and toddlers. Gerber is a subsidiary of Nestle. Gerber Products includes breastfeeding supplies as well as baby bottles and nipples. Gerber Baby Foods Guide helps to see best & lowest rated Gerber Baby Foods products, concerning ingredients, and tips. Gerber foods are almost smashed and made soft to suit the babies as the baby mouth is soft and need food to be soft and easy to eat.

Nestle Cerelac baby food

Nestle Cerelac baby food,Nestle Cerelac Banana,Nestlé's Cerelac
Nestle Cerelac Wheat with Milk is rich in Iron, CHE*, Vitamins A, C, and B12. This milk powder is highly nutritious for babies from 6 months onwards when breast-milk alone or formula can no longer totally cover the baby's growing nutritional requirement. Nestle Cerelac is an excellent source of energy, with complex carbogydrates that are enriched with key nutrients suitable for your baby's little tummy.

Stage 1 of the Nestle Developmental Nutrition Plan is the "gentle first food." This nutrition plan helps your baby grow through each unique stage, so that our baby always gets the right nutrition at the right stage of the development.

Nestle Nutrition helps digestive comfort with CHE. This wheat with milk powder is made using a unique process where carefully sourced sereals are gydrolysed enzymatically (CHE). This process breaks down the cereal into smaller easily digested parts.

The CHE process provides:
Smooth texture making swallowing easier
Ease of digestion for baby's tender stomach
Improved taste
What's more, the cereal does not get lumpy or thicken on standing for as long as it takes to feed your baby!

Preparation: For the health of your baby, all preparation instructions should be followed exactly. Wash your hands before preparing baby’s food. Make sure all utensils are thoroughly clean.

Boil fresh water. Allow to cool.
Measure the necessary quantities of water and cereal into baby’s bowl.
Stir until the cereal is smooth. Remember to always feed your baby with a clean spoon. Discard any uneaten cereal.
 

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