Buy Online Nestle Cerelac

Feeding your baby properly is one of the most important aspects of baby care. There are a number of baby brands for food available in the market. One of the most popular baby food brands is Cerelac manufactured by Nestle. This pediatric food product called Cerelac is considered very nutritious and good for babies' health and growth. Besides, Nestle Cerelac is easily digested by infants.

Cerelac packs in all the necessary baby nutrition factors and serves as a complimentary meal for babies above 6 months. This is because, after the age of six, a baby's body requires more fuel and that can be supplied with Cerelac to meet up the nutritional requirements of the growing baby.



Intake Schedule:

Cerelac should be spoon fed only.
Per day, on a regular basis, 1 or 2 Cerelac meal should suffice (or as advised by the pediatrician).
Cerelac Products:

Cerelac come in a range of seven varieties of baby food products which are as follows:

Cerelac Rice
Cerelac Wheat
Cerelac Wheat - apple
Cerelac Wheat - honey
Cerelac Wheat - banana
Cerelac Wheat - 3- fruits
Cerelac Wheat - 4 - Vegetables
Ingredients:

Cerelac Rice- Contains Rice Flour, Sucrose, Skimmed Milk, Palm Oblein, Calcium Carbonate, Corn Oil, Vitamins, Vanillin and Ferrous Fumarate.
Cerelac Wheat- Wheat Flour, Sucrose, Skimmed Milk, Palm Oblein, Corn Oil, Milk Fat, Caramel Flavour, Vitamins, Calcium Carbonate, Vanillin and Ferrous Fumarate.
Cerelac Wheat - honey- Wheat Flour, Sucrose, Skimmed Milk, Palm Oblein, Corn Oil, Honey, Vitamins, Calcium Carbonate, Vanillin and Ferrous Fumarate.
Cerelac Wheat - apple - Wheat Flour, Apple, Sucrose, Skimmed Milk, Palm Oblein, Corn Oil, Vitamins, Calcium Carbonate, Vanillin and Ferric Pyrophosphte.
Cerelac Wheat - Banana - Wheat Flour, Banana, Skimmed Milk, Palm Oblein, Vitamins, Corn Oil, Sucrose, Ferric Pyrophosphte, Calcium Carbonate and Vanillin.
Cerelac Wheat - 3 fruits - Wheat Flour, Orange, Banana, Pineapple, Skimmed Milk, Sucrose, Corn Oil, Palm Oblein, Ferric Pyrophosphte, Calcium Carbonate, Maltodextrin, Vitamins and Vanillin.
Cerelac Wheat - 4 vegetables - Wheat Flour, Tomato, Carrot, Potato, Pumpkin, Palm Oblein, Corn Oil, Ferrous Fumarate, Maltodextrin, Calcium Carbonate, Skimmed Milk, Vitamins and Vanillin.


Preparation:

Hands should be clean and utensils should be sterilized.
The drinking water should be boiled for 5 minutes and then cooled.
The entire water (150 ml) should be mixed with 50g of Cerelac.
A smooth paste should be formed by stirring continuously.
The meal should be fed with a clean spoon.
The unfinished portion should not be preserved and the container tin lid should be fitted tightly and the container stored in cool dry place.
Word of Caution:

Cerelac should not be substituted with breast milk.

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Nestle Cerelac Wheat with Milk Cereal

‘A structured approach to assessing the sources and outcomes of brand equity and the manner by which marketing activities create brand value’

The brand value chain consists of four value stages and three multipliers as:

Value Stages: 1.Marketing Program Investment, 2.Customer Mind-set, 3.Market Performance and 4.Shareholder Value.

Multipliers: 1.Program Quality, 2.Marketplace Condition and 3.Investor Sentiment.Brand-Oriented Value Chains

Now we will discuss it one-by-one for our selected brand “Nestle Cerelac”.

First Value Stage – Marketing Program Investment:

The brand value creation process begins when the firm invests in a marketing program targeting its actual and potential consumers. This marketing program can be product research and development, design, trade or intermediary support, advertising, promotion, sponsorship, direct or interactive marketing, personal selling, publicity, public relation and employee training.

Nestle Cerelac major investments on the marketing activities in year 2009 were its TVCs. First one launched in March for Nestle Cerelac stage 3 – new texture. Second one launched in September for Nestle Cerelac all stages – Bifidus. Hoardings of Nestle Cerelac Bifidus on the high exposure places. POS (Point-of-sale) material to support trade partners in better displaying the product. For employees who have babies, free Nestle Cerelac for 6 months. Making doctors company employees by hiring them for “Medical detailing team” of Nestle. Providing knowledge to the doctors and mothers through various seminars on the scientific aspects of the product only.

First Multiplier – Program Quality Multiplier

The ability of the marketing program to affect the customer mind-set will depend on its quality. It has four major dimensions to judge the quality of a marketing program as: Clarity, Relevance, Distinctiveness and Consistency.

Nestle Cerelac Analysis for program quality multiplier is as: Clarity; It means how understandable the marketing program is for the customers? Recent TVC is easily understandable and for more clarity “Nadia Khan” is explaining the product message for the customers, Relevance; Do consumers feel that the brand is one they should seriously consider? How meaningful is the marketing program for the customers. Latest TVC is of Bifidus Cerelac related with the digestive system functional improvements of babies. Also delivering the full product related research, development and knowledge to the customers, Distinctiveness; How unique is the marketing program? How creative or differentiating is it? TVC of Bifidus Cerelac is really a creative one. It clearly demonstrates how Bifidus kills the harmful bacteria and generates positive bacteria and also enhances the immunity of the digestive system to fight with the other diseases and Consistency; How cohesive and well-integrated is the marketing program? Does it effectively relate with the past marketing programs and properly balance continuity, change and evolving the brand in the right direction? Cerelac all previous ads focus on the product features and attributes and in the recent TVC of “Nadia Khan” this thing also present.Cerelac Banana

Second Value Stage – Customer Mind – set

The customer mind-set includes everything that exists in the minds of the customers with respect to the brand. It includes thoughts, feelings, experiences, images, perceptions, beliefs, and attitudes.

Five dimensions to measure the customer mind-set are as: Brand Awareness, Brand Associations, Brand Attitudes, Brand Attachment and Brand Activity.

Brand Awareness: The extent and ease to which customers recall and recognize the brand and can identify the product features and attributes with which it is associated. Nestle Cerelac has high awareness among customers. This awareness mainly is as: It is commonly used for babies from 6 months to 3 years. Available in different tastes and textures, SKUs are 350gm, 175gm, and 25gm sachet pack. Brand Associations: The strong, favorable and unique associations perceived by the customers about the brand. Nestle Cerelac is a nutritious food and a balance diet which makes babies life healthier. A product that is easy to digest for babies and taking care of baby’s internal system.

Cerelac is a reliable and innovative product too. Brand Attitudes: Overall evaluation of the brand in terms of its quality and the satisfaction it generates. Customers perceived Nestle Cerelac as a best quality product and a symbol of commitment. It’s a consumer-centric product that takes care of consumers specific needs. Brand Attachment: The degree of loyalty the customer feels towards the brand. Customers of Nestle Cerelac feel a sense of community as they feel socially strong by using it. Brand Activity: The extent to which customers use the brand, talk about it and seek the product related information. Customers of Nestle Cerelac are in active engagement with the brand. On web company has an advisory council for the product with which customers discuss problems and have appropriate solutions from experts.

Second Multiplier – Marketplace Condition Multiplier

It has three factors as: Competitive Superiority, Channel and other intermediary support and Customer size and profile.

Competitive Superiority: How effective are the marketing programs of the competing brands? Nestle has no a tough kind of competition. Market has very few local cereal manufacturers which are not in a position to do heavy advertisement as Nestle Cerelac. Channel and other intermediary support: How much brand reinforcement and selling effort is being put forth by various marketing partners?

Nestle Cerelac used initially “Pull Strategy” by investing on TVC so that customers demand the product by themselves. And by doing so the trade partners are bound to stock the product. Nestle Cerelac provide no trade promotions to the intermediary because company knows that it is the only brand available for babies and that they have high bargaining power. Also company has the strategy of maximum market coverage to fulfill the consumer’s demands. Customer size and profile:How many loyal customers the brand has and what type of customers are attracted to the brand? Are they profitable? Nestle Cerelac has 40% loyal customers. Health conscious parents are the major customers of the brand. They are highly profitable as they are not price sensitive but belong to quality conscious.

Third Value Stage – Market Performance

Customer mind-set affects how customers react in the marketplace in six main ways.Nestle Cerelac, Rice with Milk

Premium Price: Customers of Nestle Cerelac are willing to pay the premium price for quality products. Price Elasticity:No price elasticity of Nestle Cerelac exists in the market. Market Share: Nestle Cerelac has 15 % market share, 2 % is in the hands of other local manufacturers and 3 % belongs to the imported brands. Brand Expansions: Nestle Cerelac has a successful brand expansion in the form of various new tastes and new textures. Cost Structure: Nestle has a very effective cost structure as company spend only in the advertising heavily and not on the trade promotions to maintain the marketing expenditures. High Stock Value: As Nestle is a multinational so the factors like inflation, power crises, political issues matters less for it and maintains the high stock value.

Third Multiplier – Investor Sentiment

It has four factors: Market dynamics, Growth potential, Risk profile and Brand contribution.

Market dynamics: What are the dynamics of market as a whole (interest rates, investor sentiment, and supply of capital)? Suitable for Nestle Cerelac to maintain investor, creditor and market confidence and to sustain the future development. Board of Directors monitors the return on capital employed which the Company defines as operating income divided by total capital employed. The company paid dividend per share as 25 Rs last year. Growth potential: What is the growth potential or prospects for the brand in which it operates? Very high growth for the Nestle Cerelac as 80 % of the market is the opportunity for it. Being a Multinational company, Nestle has social approval and no legal bonding. These are the facilitating factors for Cerelec. The inflation rate and power crisis in Pakistan are the hindering factors for Cerelac brand. Risk profile: What is the risk profile for the brand? Low for Nestle Cerelac. Nestle Cerelac Apple 400g (England)

Nestle Cerelac is the market leader and there is no competition exists for it. So that’s why inflation rate or power crisis not much affected the brand’s share. Customers pay for the quality and nutritious food. Brand contribution: How important is the brand to the firm’s brand portfolio? Nestle Cerelac stands 4th in the brand portfolio after the milk and dairy, water and beverages. But overall in the baby food category, Cerelac is the only brand in the Pakistan that best available in market.

Fourth value stage – Shareholder Value:

Three important indicators for shareholder value are as: Stock price, The P/E ratio and Market capitalization

Stock price: The current price of the share is called stock price. So the stock price of the Nestle increasing day by day. Price/Earning ratio: It is the stock price divided by the earning per share. The current price or value of the share when divided by EPS (Earning per share) then we get P/E ratio. High the P/E ratio high the investors – investors willing to invest more. The P/E ratio of Nestle currently, is 17.2 % almost. Its mean investors pay 17 Rs to earn one rupee. Market Capitalization: Market Capitalization is the total market value of a company's outstanding shares. Market capitalization is calculated by multiplying the number of shares outstanding by the market price per share which is the current value of a company.

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Nestle Cerelac Online Shopping

How to prepare Nestle Cerelac • Wash your hand before preparing Nestle Cerelac. Make use of only clean utensil. • Stew consumption water for 5 minutes. • Pour necessary quantity of lukewarm water into a bowl or plate, stir in necessary quantity of Nestle Cerelac until pap is smooth.


Nestle has put almost 140 years of experience in infant nutrition to arrive at the nestle Development Nutrition Plan. With this plan, Nestle Cerelac Provides the baby with the right nutrition and eating experience during infancy. As the baby progresses from stage 1 through to stage 4, the Nestle Development Nutrition Plan offers tastes and textures, while helping develop a well- Balanced nutritious eating habit.

How to prepare Nestle Cerelac

• Wash your hand before preparing Nestle Cerelac. Make use of only clean utensil.



• stew consumption water for 5 minutes.

• Pour necessary quantity of lukewarm water into a bowl or plate, stir in necessary quantity of Nestle Cerelac until pap is smooth.

• Feed your baby with clean spoon.

• Used prepared Nestle Cerelac feed within half an hour otherwise microbial deterioration may set in. Discard unused Nestle Cerelac feed.

Feeding instructions for Nestle Cerelac

Infant foods should be used only on the advice of a health worker as to the need for its use and the proper method of its use. Start with 1 level scoop of Nestle Cerelac mixed with 3-4 teaspoons of previously boiled warm water. Gradually increase quantities till your baby accepts a feed as indicated below

Age – from 12 to 24 months

Quantity per feed- Nestle Cerelac -6 level scoops, water -85 Ml

Feeds/day- Nestle Cerelac-3 to 4 times a day, milk and other feeds- 3 to 4 times a day.

The feed size may be assorted on the suggestion of your pediatrician. After 6 months, in addition to milk and cereal feeds, it is also appropriate to give your baby other foods like vegetables, fruit etc on advice of your pediatrician.



The world Health Organization suggests special breastfeeding for 6 months. Nestle Cerelac supports this recommendation. Since babies vary in their needs, consult your healthcare professional on advice on when to introduce Nestle Cerelac to your infant. Breastfeeding should continue for as long as possible after introduction of weaning foods.

Warning/ cautions

Careful and hygienic preparation of infant food is most essential for health. Do not use fewer scoops then directed, since diluted feed of Nestle Cerelac will not provide adequate nutrients needs by your infant. Do not use more scoops than directed, since concentrated food will not provide the water needed by your child.

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