Win Free Tickets and watch T20 World Cup 2012 Finals, Direct from Pavilion

Are you Cricket Crazy? Want to watch T-20 World cup Finals LIVE? What if we give you a chance to watch the T-20 World Cup Final LIVE for FREE? Yes, we really mean it; here is a chance for all Cricket lovers, to win direct entry into the pavilion and watch T-20 World Cup finals LIVE in Sri Lanka on 6^th October 2012. All you need to do is treat yourself with lots and lots of good food, redeeming as many discounted vouchers you can from our website www.khaugalideals.com , Offer available for limited period.

Remember, Maximum Vouchers you procure, maximum is your chance to WIN. To get eligible for this offer, one need to purchase minimum deal up-to Rs. 100 and once you cross Rs. 100 or beyond Rs. 100, your name would automatically get enlisted on our T-20 World Cup Page and from there on , the more the vouchers you redeem the better is your chance to win. So what are you waiting for? Go gratify your taste buds with discounted voucher and entitle yourself in to list of players to opportune yourself. Starting from 4^th September 2012, this offer is going to last until 25^th September 2012.

The winners of this exotic event would be selected randomly, based on their level of participation. In which, 3 lucky winners would be given the chance to go and watch T-20 World Cup Finals LIVE along with Air Ticket and nevertheless, the other winners would not be disappointed at all, as we have plenty of other exiting prizes, in store, for them.

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6. Once you meet the eligible criteria of World Cup Offer. You name would be reflected below :

For any queries or questions feel free to contact our Contest Manager at info@khaugalideals.com or call on +91-84594-01860

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Benefits of glucon-D

Glucon-D, a very reliable, safe and low cost energy drink for quick replenishment of essential body salts during sports and high intensities activities. It is easily absorbed by body, thus giving instant energy and rejuvenation. Glucon-D contain 99.4% glucose i.e dextrose monohydrate per 100 gm ,calcium 170mg,phosphorus 100mg,vitamin D 360 i.u,energy value 360kcal. It is available in three delicious flavours- original , Tangy orange & Nimbu pani.

Benefits of glucon-D-

It provides instant energy when you are tired due to physical activities and heat.

Glucose is the only source of energy that reaches the brain directly to provide energy.

Research indicates that higher glucose levels in blood help improve memory across all age groups.

Phosphorus is one of the key elements for the energy release from Glucose. In order to avoid any imbalance in Calcium & Phosphorus absorption, the ratio of Calcium to Phosphorus is maintained. Vitamin D helps in the absorption of Calcium & Phosphorus.

Provide energy with delicious taste to cater to all age groups.

How it works-

When you consume energy drinks, the content In them tends to counter the effects of adenosine in the body, and speeds up neuron activity in brain. This instigates the pituitary gland to release adrenaline in the body as a part of the body’s fight and flight response. Adrenaline release increases the heart beat, and prompts the liver to release extra sugar in the bloodstream to produce extra amount of energy.

The taurine levels in the body fall by a significant extent when the person resorts to strenuous physical activity. In such circumstances, the presence of taurine in energy drinks replenishes the level of this chemical compound in the body and makes the person feel energized. At the end, the fact that a person feels energized after consuming energy drinks can be attributed to these effects of energy drinks on the human body and brain

Glucon-D Carton 100 Ml

Price: Rs.20.16

Glucon-D Carton 200 Gm

Price: Rs.37.44

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Buy Online Nestle cerelac products india

At Nestlé, we believe infant nutrition is more than just baby food and infant formula. It is about caring for your child from pregnancy to toddler through the development milestones to have a healthy start for a healthy future.

Cerelac Stage 1 Rice Bag In Box24X375Gin

Price: Rs.133.44

Cerelac Stage1 Wheat Apple 350g

Price: Rs.147.84

Cerelac Stage 1 Wheat Bib 24X375G In

Price: Rs.141.12

Cerelac Stage 2 Whe App Chrybib24X375Gin

Price: Rs.162.24

Cerelac Stage2 Wheat Orange 350g

Price: Rs.154.56

Cerelac Stage 2 Wheat Honey Bib24X375Gin

Price: Rs.154.56

Cerelac Wheat Apple Refill Pack 375Gm

Price: Rs.143.04

Cerelac Stage 3 Mixed Fruit Bib24X375Gin

Price: Rs.163.20

Cerelac Wheat Honey Refill 375Gm

Price: Rs.154.56

Cerelac Stage4 Mu 5 Fruit Bib 24X375G In

Price: Rs.172.80

Cerelac Wheat Refill Pack 375 Gm

Price: Rs.127.68

Cerelac Stage4 Mu Dal Veg Bib 350g

Price: Rs.162.24

Nestle Munch Pop Choc 23 Gm

Price: Rs.9.60

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Cash On Delivery

Cash on delivery is no longer cool. Perhaps inspired by Square, so-called ‘card on delivery,’ or in other words, paying using a credit card when the couriers deliver to your doorstep, is a very popular thing for e-commerce companies across Asia. India-based e-commerce startup, MyGrahak.com, which claims to be India’s largest online food store, has just announced its card on delivery service today.

The company explained that it needed to switch to a more seamless payment solution as the number and amount of cash transactions increases. The device is GSM-enabled and will be able to send cash payment and delivery data simultaneously. It is important to note that the device isn’t at all a “Square-ish” device. It uses the point-of-sale device (picture above) which we usually see in restaurants and stores. Square, on the other hand, is basically an add-on device to the iPhone’s audio port and is managed by Square’s mobile app.

Ambuj Jhunjhunwala, the founder and CEO, MyGrahak elaborated on this move:

Cash on delivery revolutionized e-commerce in India. With inherent disadvantages for the seller, the service is seen as a ‘necessary evil’. It was needed to earn trust from customers. Now it is time for the sector to handhold customers to better payment options.

Convenience is the common reason why companies are opting for a card on delivery method. Earlier today, we also wrote about Alipay, a popular e-payment gateway in China. It has also implemented a similar solution in the country. Elsewhere in Singapore, there is Swiff, which is perhaps closer to Square’s mobile payment solution. Swiff also works as an add-on to a smartphone via its audio port and mobile app. When we questioned the maker of Swiff, SCCP, it denied that it had copied the Square idea, as it claimed that the R&D began more than a year ago. But a representative did admit that Square was the first to bring this mobile payment solution to the market.

Card on delivery seems to be gaining steam in Asia. And that’s a good sign. I would very much welcome the ability to pay for pizza to the delivery man using my card.

Buy Cerelac Products online :Free Home Delivery NCR/Delhi - Cash On Delivery - No Minimum Order Value, Shop Cheap Indian Grocery Online, Hot Deals/Offers Online

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Buy Baby Cereals Online

If you are a parent, you already know the importance of healthy food for kids. When kids are ready to eat solid food, it is very important to start with really good one as they will grow and nourish on the basis of what they eat. Carrymart.com introduces a series of baby cereals for your kids. In the section of baby products, we have comprehensively added products according to your needs for your kids. You can starting shopping online and never worry about going to a supermarket as you have online supermarket right at your doorstep.

Cerelac is an instant cereal that composed of nutritious, complimentary food for your growing baby. It ha many vitamins and minerals fit for your child’s little tummy. It is very easy to prepare. You only need to add water to it and your Cerelac infant food is now ready for your children.

Buy Cerelac Products online now!

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Nestlé Good Food, Good Life

Nestlé Good Food, Good Life captures the very essence of Nestlé and the promise we commit ourselves to everyday, everywhere as the leading Nutrition, Health and Wellness company.
Our ambition is defined by who we are and, more importantly, what we do…

As the leading Nutrition, Health and Wellness Company in the world, we aim to enhance lives by offering tastier and healthier food and beverage choices at all stages of life and at any time of the day, helping consumers care for themselves and their families.


What is Nutrition, Health and Wellness all about :
Pleasure
Food is a source of pleasure and nutrition, and consumers want both taste and health. We meet both these needs through our 60/40+ program. This is because we are the first Company with comprehensive policies for systematic reduction of all public health sensitive nutrients, while retaining superior taste and pleasure only for you.

Balance
Variety adds to the pleasure of food. A healthy lifestyle requires a responsible choice of varied, enjoyable and tasty foods combined with physical exercise. There are no bad foods, whether sweet or savory, fresh or frozen, it is all about healthy choices and balance.
Nestlé is uniquely placed to deliver variety and our product range is designed to include several options for every moment of the day and for all family members.
UnderstandingThe Nestlé Nutritional Compass provides clear, transparent and factual nutrition information about our products. We help consumers understand how various foods fit into a healthy diet and lifestyle.

Also, throughout our communications we encourage moderation, healthy eating habits and physical activities and do not undermine the authority of parents in deciding what is best for their children’s nutrition.

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Males should not be ignored as infant cereal purchasers

The newly released Analytix BI report "South Africa Brand Report: Consumers of Infant Cereal", shows that one-third of people that had personally purchased infant cereal in the past four weeks were male, i.e. more than one million males, a significant number that should be acknowledged by marketers in this product segment.

ccording to the latest AMPS 2011A data, 3.1 million South African adults (15+ years) had personally bought infant cereal in the past four weeks. As shown in the graph below, the percentage of infant cereal purchasers (Adults 15+ years) had increased from 8.2% (adults 15+ years) in 2009 to 9.1% in 2011. Nestlé and home-grown brand Purity are the top two brands in this market segment.

Interestingly, the largest segments of infant cereal users were Single Parent Families (33%) or Young Families (27%). Noteworthy, however, is the declining proportion of infant cereal purchasers in the Young Family segment between 2009 and 2011 (-5%), while the proportion of Mature Singles had grown by 2% during the same period. This might be explained by the growing strong support of grandparents, especially among lower-income households.

Infant cereal is generally the first solid food for babies fed by mothers; but against common perception not solely purchased by this group. Given the fact that the purchase of food and feeding of infants are commonly the role of the mother or female in the household, it is significant that the males comprised 34% of purchasers who had bought infant cereal in the past four weeks.

Interesting as well is the varied gender profile at a brand level. The graph below illustrates that in 2011, 39% of Purity Cereals purchasers were male compared to only 25% of Purity Mabele purchasers.

These and other results are available in Analytix BI's latest report, "South Africa Brand Report: Consumers of Infant Cereal" which is based on an annual consumer survey among a nationally representative sample of over 25,000 people - the All Media and Products Survey (AMPS) conducted by the South African Advertising Research Foundation.

The report provides a comprehensive consumer profile of the infant cereal category (minimum category sample = 1 716 consumers) as well as a detailed segmentation by brand, namely: Nestle Cerelac, Nestle Creamy Pap Maize, Nestle Nestum, Purity Cereals, Purity Creamy Maize, and Purity Mabele. It examines the demographics, lifestyle, media consumption, cellphone and Internet usage of the infant cereal category by brand, making it a vital reference report for anyone wanting to understand this market.

Some of the key questions the report seeks to answer are:

What are the important consumer and market trends that should be included in your business strategy?

Who are the purchasers of Infant Cereals? What are geo-demographic trends among purchasers? e.g. age, gender, affluence, life-stage, geographics

How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests

What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines

Please note that the 75-page PowerPoint report is available for purchase for R9,000 (excluding VAT). Simply visit www.MyGrahak.com to view the brochure and order form or contact us directly on 9540949022 .

About Analytix Business Intelligence

Analytix Business Intelligence is a Proudly South African market research company that conducts integrated quantitative and qualitative research to deliver holistic consumer-centric insights, customer value propositions and marketing strategy.

Our strength in quantitative surveys and analysis is enriched by significant expertise in gaining qualitative insights from ethnographic-style, in-home research to provide a 360-degree understanding of the consumer. We ensure you have the right information-based foundation to create successful marketing and communication strategies.

In addition to a comprehensive desk research service, we have more than 50 affordable, pre-packaged consumer intelligence reports that are created by expert analysts - saving your valuable time and resources.

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Buy Online Cerelac Baby Food

Cerelac Baby nutrition among the list of most marketing newborn nutrition here in India, some sort of nestle product; Cerelac Baby foods forms a formidable section of each Indian baby. I recall my spouse feeds my a few several weeks previous girl on Cerelac and today she’s almost 1 year aged and also your lady stills loves Cerelac.

Cerelac Baby meals can be obtained in selection of flavours in fact it is very abundant with nutrition, the majority of doctors highly recommend giving Cerelac Baby meal to help just about all the particular newly blessed babies. In this specific rapidly monitor planet that is not feasible to get ready healthy nutritious child meal all the time; most people are hence trapped with all the fast relocating world which in any other case for Cerelac Baby foodstuff she will be serving on merely take advantage of all the time.

My little girl adores Cerelac Baby food, the girl allows me the girl pretty sugary smile if we begin eating your ex Cerelac, plus might be she as well favors this adjust around your ex taste bud. Being all set to take in product makes Cerelac Baby meals desirable for every mother, most many of us want is usually to open up the actual load up as well as blend it having some difficulties also it can be ready to become served, this specific can be quite hassle-free especially when jane is pretty starving plus her mother is not really around.

To become really trustworthy I too such as getting Cerelac infant foodstuff , while my angel retains about everything I thrive on upon it, I like the taste with the baby foodstuff stick to while. Cerelac, nevertheless is usually a little bit on the high priced facet and not just about every Indian mom can afford to purchase the baby food, wish it turned out a lttle bit cheaper to ensure most people could possibly afford to present their child that nutrition involving Cerelac baby food.

Cerelac Baby meals on the list of almost all selling baby nutrition throughout India, a nestle product; Cerelac Baby meals types a formidable a part of just about every Indian baby. I remember my spouse eating my 5 several weeks old child with Cerelac it’s true nancy almost a year aged as well as your lover stills is in love with Cerelac.

Cerelac Baby meals is for sale in selection of tastes and it’s also quite loaded throughout nutrition, many medical professionals propose supplying Cerelac Baby foods to any or all your newly delivered babies. In this speedy monitor universe the item is not achievable to prepare balanced nutritious newborn foodstuff all of the time; many people are so caught up when using the fast paced world that or else with regard to Cerelac Baby food the girl would always be feeds about simply milk every one of the time.

My little girl loves Cerelac Baby food, your lady allows me your ex really sweet smirk once we commence serving her Cerelac, and probably the girl also would like the particular switch in the girl taste bud. Being prepared to take product creates Cerelac Baby foodstuff desirable for each mother, most many of us need would be to open the actual pack as well as mix that together with some scorching waters plus it can be prepared to be served, this is pretty effortless specifically as soon as your lover will be incredibly greedy as well as her mommy is not really around.

To be quite straightforward I way too just like using Cerelac baby food , when my angel results in about everything I relish on it, I similar to the particular flavor with the infant meals when a while. Cerelac, nevertheless is somewhat on the particular high-priced area and never every single Indian momma is able to purchase the newborn food, wish it was rather inexpensive so that anyone may possibly pay for to supply their child the eating plan of Cerelac the baby food.

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Online Cerelac Baby Food

Cerelac Baby food one of many most marketing toddler foodstuff throughout India, a new nestle product; Cerelac Baby meal sorts a new formidable portion of each Indian baby. I bear in mind my sister serving this some months outdated daughter with Cerelac and now jane is nearly 12 months good old and she stills delights in Cerelac.

Cerelac Baby meals are obtainable in assortment of flavors plus its really rich in nutrition, most doctors highly recommend giving Cerelac Baby foods to all that freshly blessed babies. In this fast track world the idea isnt likely for you to make healthful nourishing baby foods each of the time; many people are therefore involved considering the fast paced world this or else intended for Cerelac Baby meals the lady can be eating on just milk all of the time.

My daughter is in love with Cerelac Baby food, she allows me her extremely sweet look when we all start feeding the girl Cerelac, and maybe she too likes the particular switch throughout her style bud. Being wanting to take in merchandise makes Cerelac Baby foodstuff desirable for every single mother, all we require is always to open the wrap plus combination that using some hot water in fact it is all set to help be served, this really is very easy in particular when nancy incredibly hungry plus your girlfriend new mother is just not around.

To be pretty sincere I too like getting Cerelac baby food , as soon as my angel retains about anything I thrive on on it, I such as the preference from the child food every while. Cerelac, though can be marginally on the high-priced side rather than each and every Indian momma will be able to acquire the baby food, desire it turned out a bit cheaper therefore that most people could possibly manage to present their particular little one that food intake of Cerelac infant food.

Cerelac Baby foodstuff one of the most offering infant foods here in India, a nestle product; Cerelac Baby food varieties your formidable component of each Indian baby. I bear in mind my girl feeds my your five many weeks outdated little girl upon Cerelac and after this your lady is just about per annum aged plus your woman stills prefers Cerelac.

Cerelac Baby meals is available in a number of flavours which is incredibly rich in nutrition, most doctors advocate allowing Cerelac Baby food to all or any the newly created babies. In this fast monitor world that isnt possible to be able to prepare balanced nutritious infant meal all of the time; most people are and so swept up with the fast paced entire world which or else for Cerelac Baby nutrition the girl will always be serving about only take advantage of many of the time.

My daughter loves Cerelac Baby food, the girl gives me personally your girlfriend incredibly sweet laugh when ever we all commence eating the woman Cerelac, along with probably she also likes your switch inside her taste bud. Being prepared to feed on product makes Cerelac Baby food advisable for each mother, all we all will need should be to open that load up as well as selection the idea with many difficulties and it is willing to become served, this is incredibly easy especially whenever the girl is quite hungry and your girlfriend mummy just isn't around.

To be incredibly sincere I too for instance consuming Cerelac toddler meals , when my personal angel departs more than everything I relish on it, I like the taste belonging to the child meal stick to while. Cerelac, though can be a little bit on the costly side and not each Indian mom is able to acquire the little one food, wish it was rather more cost-effective so that every person could find the money for to offer their child the eating plan involving Cerelac baby food.

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Baby Food Market Online

The global baby food market & pediatric nutrition market is primarily categorized on the basis of products, types, nutritional values and ingredients. The two broader segments i.e. baby food and pediatric nutrition accounted for USD 11.8 billion and USD 26.3 billion respectively in 2011.

Furthermore, pediatric nutrition segment is classified into infant formula & children nutrition segments. Infant formula is then segmented into conventional formula & specialty formula. On the other hand, baby food & pediatric nutrition market dried baby food, prepared baby food & milk formula are major segments by type. The baby food & pediatric nutrition products are segmented into bottled food, baby cereals, baby snacks, baby soups and canned & frozen baby food.

Browse:baby food market

Understanding the demographic trend is most crucial in gaining competitive advantage in the baby food & pediatric nutrition market. A number of converging demographic developments is helping the baby food & pediatric nutrition industry for its rapid growth: It happens to be the largest number of babies is born in geographies with fastest growing consumer spending, low consumption of pediatric nutrition products, and more women are entering the workforce, which is driving the demand for breastfeeding alternatives. These factors in combination with growing number of research demonstrating the absolute need of balanced nutrition for growth and development of child & its health have and will continue to drive spending on pediatric nutrition products.


In most of the cases, babies consume baby food and pediatric nutrition products from birth until age four. According to estimates by Transparency Market Research, there were about 636 million children aged 0 – 4 years in 2010 and about 553 million (approximately 90%) lived in less developed regions. Moreover, on average, more than 140 million children are born globally every year with developing countries accounting for more than 92% of the births. We expect these demographic trends to remain stable over the next 40 years.

In regional markets, Asia – Pacific nearly accounts for 2/5thof the market revenue followed by North America at 21% &Western Europe at 20%.Eastern Europe, Latin America and Middle East & Africa collectively accounted for 1/5th of the market in 2011. The less developed regions (Asia – Pacific, Latin America & MEA) will consolidate their position during next six year and will collectively account for 3/5th of the overall global baby food & pediatric nutrition market in 2017.

Strong marketing and distribution isthe key for establishing brand image and gaining competitive advantage at the country level markets. Nestlé's Cerelac is synonymous with packaged baby food in many countries such as Indonesia and India. Product variation and packaging also plays crucial role in adoption of baby food products. Flavored variants in multiple packaging sizes (family packs to single servings) do allow parents with different income levels to have flexibility and choice.

In conclusion, there is excellent prospect for investment into baby food & pediatric nutrition market worldwide especially into developing regions such as Asia, MEA and Latin America with large ever growing baby population and increasing income levels. China, Russia, Brazil India, Indonesia &Saudi Arabia are the most promising markets for as these countries have highest baby population and fastest growing middle class population.

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Buy Online Baby Food Products

Baby Food is one of the big concerns among the mothers. Baby Food chart is very important for new born and toddlers. Healthy food for kids will protect from many diseases. Mothers always worry about baby food quality and where to buy the best baby food. Today there are numbers of brands selling baby foods. Nestle, Cerelac and Gerber are some of popular brands. As long as your baby is gaining weight steadily, he might be getting enough nutrition's food to eat. The regular weight gain checkups will help you to find the intake of baby food. Mother should monitor the variation in weight gain of babies to avoid any further problems. Baby Feeding is one of the big works for a mother. For Bootle fed babies regular period of time need to check and we can know the amount of food consumed. Whereas breast feed babies will be feeded on demand. Breast milk is nature's perfect baby food; it is good for both baby and mother.

Breast milk will digest very soon and baby feels angry very often. Best baby Food Brands Nestle Cerelac baby food is a highly nutritious, easily digested instant cereal and popular throughout India. Once the baby is 6 months old nutrition's is very important. Nestle is one of the most believed baby food manufacturer in India. Nutrients like iron and calcium are now more important than ever for Baby to stand and grab the toy in one hand. Nestle provides Infant Formula for older babies 6 + months, added iron & calcium to complement the diet for your growing baby. After 6 months its very difficult for mother to feed nutritional foods. Nestle Cerelac provides Nutrition food and help baby to get resistance soon. Most of cerelac baby food is spoon feeding. Nestle has launched more baby food in different brand names. Some of them areCerelac, Nestum (infant foods), Lactogen, Nestogen and Nan (infant milk).

Gerber baby food products have long history in serving nutritious foods to infants and toddlers. Gerber is a subsidiary of Nestle. Gerber Products includes breastfeeding supplies as well as baby bottles and nipples. Gerber Baby Foods Guide helps to see best & lowest rated Gerber Baby Foods products, concerning ingredients, and tips. Gerber foods are almost smashed and made soft to suit the babies as the baby mouth is soft and need food to be soft and easy to eat.

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Nestle Cerelac baby food

Nestle Cerelac Wheat with Milk is rich in Iron, CHE*, Vitamins A, C, and B12. This milk powder is highly nutritious for babies from 6 months onwards when breast-milk alone or formula can no longer totally cover the baby's growing nutritional requirement. Nestle Cerelac is an excellent source of energy, with complex carbogydrates that are enriched with key nutrients suitable for your baby's little tummy.

Stage 1 of the Nestle Developmental Nutrition Plan is the "gentle first food." This nutrition plan helps your baby grow through each unique stage, so that our baby always gets the right nutrition at the right stage of the development.

Nestle Nutrition helps digestive comfort with CHE. This wheat with milk powder is made using a unique process where carefully sourced sereals are gydrolysed enzymatically (CHE). This process breaks down the cereal into smaller easily digested parts.

The CHE process provides:
Smooth texture making swallowing easier
Ease of digestion for baby's tender stomach
Improved taste
What's more, the cereal does not get lumpy or thicken on standing for as long as it takes to feed your baby!

Preparation: For the health of your baby, all preparation instructions should be followed exactly. Wash your hands before preparing baby’s food. Make sure all utensils are thoroughly clean.

Boil fresh water. Allow to cool.
Measure the necessary quantities of water and cereal into baby’s bowl.
Stir until the cereal is smooth. Remember to always feed your baby with a clean spoon. Discard any uneaten cereal.

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Buy Online Nestle Cerelac

Feeding your baby properly is one of the most important aspects of baby care. There are a number of baby brands for food available in the market. One of the most popular baby food brands is Cerelac manufactured by Nestle. This pediatric food product called Cerelac is considered very nutritious and good for babies' health and growth. Besides, Nestle Cerelac is easily digested by infants.

Cerelac packs in all the necessary baby nutrition factors and serves as a complimentary meal for babies above 6 months. This is because, after the age of six, a baby's body requires more fuel and that can be supplied with Cerelac to meet up the nutritional requirements of the growing baby.



Intake Schedule:

Cerelac should be spoon fed only.
Per day, on a regular basis, 1 or 2 Cerelac meal should suffice (or as advised by the pediatrician).
Cerelac Products:

Cerelac come in a range of seven varieties of baby food products which are as follows:

Cerelac Rice
Cerelac Wheat
Cerelac Wheat - apple
Cerelac Wheat - honey
Cerelac Wheat - banana
Cerelac Wheat - 3- fruits
Cerelac Wheat - 4 - Vegetables
Ingredients:

Cerelac Rice- Contains Rice Flour, Sucrose, Skimmed Milk, Palm Oblein, Calcium Carbonate, Corn Oil, Vitamins, Vanillin and Ferrous Fumarate.
Cerelac Wheat- Wheat Flour, Sucrose, Skimmed Milk, Palm Oblein, Corn Oil, Milk Fat, Caramel Flavour, Vitamins, Calcium Carbonate, Vanillin and Ferrous Fumarate.
Cerelac Wheat - honey- Wheat Flour, Sucrose, Skimmed Milk, Palm Oblein, Corn Oil, Honey, Vitamins, Calcium Carbonate, Vanillin and Ferrous Fumarate.
Cerelac Wheat - apple - Wheat Flour, Apple, Sucrose, Skimmed Milk, Palm Oblein, Corn Oil, Vitamins, Calcium Carbonate, Vanillin and Ferric Pyrophosphte.
Cerelac Wheat - Banana - Wheat Flour, Banana, Skimmed Milk, Palm Oblein, Vitamins, Corn Oil, Sucrose, Ferric Pyrophosphte, Calcium Carbonate and Vanillin.
Cerelac Wheat - 3 fruits - Wheat Flour, Orange, Banana, Pineapple, Skimmed Milk, Sucrose, Corn Oil, Palm Oblein, Ferric Pyrophosphte, Calcium Carbonate, Maltodextrin, Vitamins and Vanillin.
Cerelac Wheat - 4 vegetables - Wheat Flour, Tomato, Carrot, Potato, Pumpkin, Palm Oblein, Corn Oil, Ferrous Fumarate, Maltodextrin, Calcium Carbonate, Skimmed Milk, Vitamins and Vanillin.


Preparation:

Hands should be clean and utensils should be sterilized.
The drinking water should be boiled for 5 minutes and then cooled.
The entire water (150 ml) should be mixed with 50g of Cerelac.
A smooth paste should be formed by stirring continuously.
The meal should be fed with a clean spoon.
The unfinished portion should not be preserved and the container tin lid should be fitted tightly and the container stored in cool dry place.
Word of Caution:

Cerelac should not be substituted with breast milk.

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Nestle Cerelac Wheat with Milk Cereal

‘A structured approach to assessing the sources and outcomes of brand equity and the manner by which marketing activities create brand value’

The brand value chain consists of four value stages and three multipliers as:

Value Stages: 1.Marketing Program Investment, 2.Customer Mind-set, 3.Market Performance and 4.Shareholder Value.

Multipliers: 1.Program Quality, 2.Marketplace Condition and 3.Investor Sentiment.Brand-Oriented Value Chains

Now we will discuss it one-by-one for our selected brand “Nestle Cerelac”.

First Value Stage – Marketing Program Investment:

The brand value creation process begins when the firm invests in a marketing program targeting its actual and potential consumers. This marketing program can be product research and development, design, trade or intermediary support, advertising, promotion, sponsorship, direct or interactive marketing, personal selling, publicity, public relation and employee training.

Nestle Cerelac major investments on the marketing activities in year 2009 were its TVCs. First one launched in March for Nestle Cerelac stage 3 – new texture. Second one launched in September for Nestle Cerelac all stages – Bifidus. Hoardings of Nestle Cerelac Bifidus on the high exposure places. POS (Point-of-sale) material to support trade partners in better displaying the product. For employees who have babies, free Nestle Cerelac for 6 months. Making doctors company employees by hiring them for “Medical detailing team” of Nestle. Providing knowledge to the doctors and mothers through various seminars on the scientific aspects of the product only.

First Multiplier – Program Quality Multiplier

The ability of the marketing program to affect the customer mind-set will depend on its quality. It has four major dimensions to judge the quality of a marketing program as: Clarity, Relevance, Distinctiveness and Consistency.

Nestle Cerelac Analysis for program quality multiplier is as: Clarity; It means how understandable the marketing program is for the customers? Recent TVC is easily understandable and for more clarity “Nadia Khan” is explaining the product message for the customers, Relevance; Do consumers feel that the brand is one they should seriously consider? How meaningful is the marketing program for the customers. Latest TVC is of Bifidus Cerelac related with the digestive system functional improvements of babies. Also delivering the full product related research, development and knowledge to the customers, Distinctiveness; How unique is the marketing program? How creative or differentiating is it? TVC of Bifidus Cerelac is really a creative one. It clearly demonstrates how Bifidus kills the harmful bacteria and generates positive bacteria and also enhances the immunity of the digestive system to fight with the other diseases and Consistency; How cohesive and well-integrated is the marketing program? Does it effectively relate with the past marketing programs and properly balance continuity, change and evolving the brand in the right direction? Cerelac all previous ads focus on the product features and attributes and in the recent TVC of “Nadia Khan” this thing also present.Cerelac Banana

Second Value Stage – Customer Mind – set

The customer mind-set includes everything that exists in the minds of the customers with respect to the brand. It includes thoughts, feelings, experiences, images, perceptions, beliefs, and attitudes.

Five dimensions to measure the customer mind-set are as: Brand Awareness, Brand Associations, Brand Attitudes, Brand Attachment and Brand Activity.

Brand Awareness: The extent and ease to which customers recall and recognize the brand and can identify the product features and attributes with which it is associated. Nestle Cerelac has high awareness among customers. This awareness mainly is as: It is commonly used for babies from 6 months to 3 years. Available in different tastes and textures, SKUs are 350gm, 175gm, and 25gm sachet pack. Brand Associations: The strong, favorable and unique associations perceived by the customers about the brand. Nestle Cerelac is a nutritious food and a balance diet which makes babies life healthier. A product that is easy to digest for babies and taking care of baby’s internal system.

Cerelac is a reliable and innovative product too. Brand Attitudes: Overall evaluation of the brand in terms of its quality and the satisfaction it generates. Customers perceived Nestle Cerelac as a best quality product and a symbol of commitment. It’s a consumer-centric product that takes care of consumers specific needs. Brand Attachment: The degree of loyalty the customer feels towards the brand. Customers of Nestle Cerelac feel a sense of community as they feel socially strong by using it. Brand Activity: The extent to which customers use the brand, talk about it and seek the product related information. Customers of Nestle Cerelac are in active engagement with the brand. On web company has an advisory council for the product with which customers discuss problems and have appropriate solutions from experts.

Second Multiplier – Marketplace Condition Multiplier

It has three factors as: Competitive Superiority, Channel and other intermediary support and Customer size and profile.

Competitive Superiority: How effective are the marketing programs of the competing brands? Nestle has no a tough kind of competition. Market has very few local cereal manufacturers which are not in a position to do heavy advertisement as Nestle Cerelac. Channel and other intermediary support: How much brand reinforcement and selling effort is being put forth by various marketing partners?

Nestle Cerelac used initially “Pull Strategy” by investing on TVC so that customers demand the product by themselves. And by doing so the trade partners are bound to stock the product. Nestle Cerelac provide no trade promotions to the intermediary because company knows that it is the only brand available for babies and that they have high bargaining power. Also company has the strategy of maximum market coverage to fulfill the consumer’s demands. Customer size and profile:How many loyal customers the brand has and what type of customers are attracted to the brand? Are they profitable? Nestle Cerelac has 40% loyal customers. Health conscious parents are the major customers of the brand. They are highly profitable as they are not price sensitive but belong to quality conscious.

Third Value Stage – Market Performance

Customer mind-set affects how customers react in the marketplace in six main ways.Nestle Cerelac, Rice with Milk

Premium Price: Customers of Nestle Cerelac are willing to pay the premium price for quality products. Price Elasticity:No price elasticity of Nestle Cerelac exists in the market. Market Share: Nestle Cerelac has 15 % market share, 2 % is in the hands of other local manufacturers and 3 % belongs to the imported brands. Brand Expansions: Nestle Cerelac has a successful brand expansion in the form of various new tastes and new textures. Cost Structure: Nestle has a very effective cost structure as company spend only in the advertising heavily and not on the trade promotions to maintain the marketing expenditures. High Stock Value: As Nestle is a multinational so the factors like inflation, power crises, political issues matters less for it and maintains the high stock value.

Third Multiplier – Investor Sentiment

It has four factors: Market dynamics, Growth potential, Risk profile and Brand contribution.

Market dynamics: What are the dynamics of market as a whole (interest rates, investor sentiment, and supply of capital)? Suitable for Nestle Cerelac to maintain investor, creditor and market confidence and to sustain the future development. Board of Directors monitors the return on capital employed which the Company defines as operating income divided by total capital employed. The company paid dividend per share as 25 Rs last year. Growth potential: What is the growth potential or prospects for the brand in which it operates? Very high growth for the Nestle Cerelac as 80 % of the market is the opportunity for it. Being a Multinational company, Nestle has social approval and no legal bonding. These are the facilitating factors for Cerelec. The inflation rate and power crisis in Pakistan are the hindering factors for Cerelac brand. Risk profile: What is the risk profile for the brand? Low for Nestle Cerelac. Nestle Cerelac Apple 400g (England)

Nestle Cerelac is the market leader and there is no competition exists for it. So that’s why inflation rate or power crisis not much affected the brand’s share. Customers pay for the quality and nutritious food. Brand contribution: How important is the brand to the firm’s brand portfolio? Nestle Cerelac stands 4th in the brand portfolio after the milk and dairy, water and beverages. But overall in the baby food category, Cerelac is the only brand in the Pakistan that best available in market.

Fourth value stage – Shareholder Value:

Three important indicators for shareholder value are as: Stock price, The P/E ratio and Market capitalization

Stock price: The current price of the share is called stock price. So the stock price of the Nestle increasing day by day. Price/Earning ratio: It is the stock price divided by the earning per share. The current price or value of the share when divided by EPS (Earning per share) then we get P/E ratio. High the P/E ratio high the investors – investors willing to invest more. The P/E ratio of Nestle currently, is 17.2 % almost. Its mean investors pay 17 Rs to earn one rupee. Market Capitalization: Market Capitalization is the total market value of a company's outstanding shares. Market capitalization is calculated by multiplying the number of shares outstanding by the market price per share which is the current value of a company.

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